Social Marketing: induction or volunteerism?

Patient engagement or social media marketing?

Marketing Social Marketing in the Social Change Marketplace

Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing’s share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing bra...

Fusing Social Networks with Deep Learning for Volunteerism Tendency Prediction

Social networks contain a wealth of useful information. In this paper, we study a challenging task for integrating users’ information from multiple heterogeneous social networks to gain a comprehensive understanding of users’ interests and behaviors. Although much effort has been spent to study this problem, most existing approaches adopt linear models to fuse multiple sources. Such approaches ...

Fusing Social Networks with Deep Learning for Volunteerism Tendency Prediction

Zobrist Hashing: An Efficient Work Distribution Method for Parallel Best-First Search Yuu Jinnai, Alex Fukunaga VIS: Text and Vision Oral Presentations 1326 SentiCap: Generating Image Descriptions with Sentiments Alexander Patrick Mathews, Lexing Xie, Xuming He 1950 Reading Scene Text in Deep Convolutional Sequences Pan He, Weilin Huang, Yu Qiao, Chen Change Loy, Xiaoou Tang 1247 Creating Image...

Social marketing in healthcare.

BACKGROUND Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully plan and implement health programmes. AIM To review the existing literature in order to project th...